I fumed last week as I read about Victoria Secret’s latest campaign, Bright Young Things, part of their PINK line.
While the company claims that the line is targeted at college aged women not girls, words spoken by their representatives contradict this. Victoria Secret’s Chief Financial Officer, Stuart Burgdoerfer said, “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.”
I waited to write about this because I couldn’t form a cohesive thought through my outrage and I find I am still struggling. First of all, the line is clearly targeted to tweens and teens although strong and vocal mothers and fathers have scared Victoria Secret enough to get the organization to deny this. And second, I am not satisfied even if this line is only marketed to college aged women.
Why should any person, tween, teen or woman have the words, ‘wild’, ‘call me’ and ‘feeling lucky’ embroidered on her underwear? And why should anyone support a line that is sold to “Bright, Young Things”?
Why is it ok to call woman ‘things?’
In a culture where my nine year old worries that she is fat because her athletic build does not fit in to the trendy skinny jeans, I was nearly brought to tears as a read about a campaign that markets sex to girls while calling them things.
When will this madness stop?
If you feel as I do, please go to Change.org’s petition to pull this line from the shelves.